Aug. 13 (2020)

After studying 6,000 fan suggestions, St. Louis’s new MLS team christens itself St. Louis CITY SC. “SC” carries a double meaning: “Soccer Club” and “Soccer Capital.” The team’s principal colors are “city red,” which resembles hot pink, and “river blue,” which is akin to navy blue. The team’s crest depicts “St. Louis CITY” turned 90 degrees on its side on the right of the crest. “SC” appears horizontally at the bottom. On the left, the crest features an upward curve of city red on river blue, representing the Gateway Arch, over the connection of two river blue lines outlined in city red. The lines symbolize another St. Louis geographic hallmark: the confluence of the Missouri and Mississippi rivers.